Joins Preferred Hotels & Resorts’ Legend Collection
Edited by DPA
In a landmark moment for the global conglomerate, Al Habtoor Group has officially launched its ultra-luxury brand Al Habtoor Palace Budapest at the iconic Adria Palace on 3 February 2025, marking the debut of an Emirati luxury hospitality brand in Europe.
The launch of Al Habtoor Palace Budapest – as a Jewel of Hospitality – is a strategic milestone for Al Habtoor Group, aligning with its 55th anniversary and reinforcing its global expansion strategy. The new ultra-luxury hotel represents a harmonious fusion of Dubai’s legendary hospitality standards with Budapest’s rich European heritage, bringing a new level of refinement to the city’s luxury hospitality landscape.
The Grand Opening celebration, inspired by the spirit of the renowned La Perle permanent show in the heart of Dubai’s Al Habtoor City, was held at the prestigious Al Habtoor Palace Budapest, located in Erzsébet Square at the centre of the Hungarian capital. This distinguished event brought together high-ranking government officials, diplomatic dignitaries, business leaders, industry professionals, and international media for the unveiling of this exceptional property, leaving them impressed by its grandeur, elegance and world-class hospitality.
Upon arrival at the opening party, guests were warmly welcomed and given a special key to unlock a safe containing a real pearl – but only one lucky winner could receive the prize.
A Vision for Luxury Beyond Borders
The story of Al Habtoor Hospitality began in 1979 with the launch of the Metropolitan Hotel in Dubai, marking the birth of homegrown hospitality in the UAE. As Dubai evolved into a global hub for luxury, innovation and bespoke experiences, so did Al Habtoor Hospitality, setting new standards in excellence and refinement. Over the decades, the Group has continued to expand, shaping Dubai’s hospitality sector with landmark properties including Al Habtoor Palace Dubai, Al Habtoor Grand Resort, and the iconic Al Habtoor City – a lifestyle destination redefining ultra-luxury hospitality in the region.
Today, Al Habtoor Hospitality operates 14 luxury hotels worldwide, spanning the United Arab Emirates, UK, USA, Austria, Hungary, and Lebanon. With this foundation, Al Habtoor Hospitality became the first pioneering Arab hospitality brand in Dubai, leading the way in world-class service, iconic developments, and ground-breaking hospitality concepts. Now, with the launch of Al Habtoor Palace Budapest, it also becomes the first Arab hospitality brand to enter the European market, bringing its signature Arabian warmth, impeccable service and unparalleled luxury to the heart of Central Europe.
Mr. Khalaf Ahmad Al Habtoor, Founding Chairman of Al Habtoor Group commented: “The launch of Al Habtoor Palace Budapest is not just the opening of a new hotel – it marks a bold new chapter in the expansion of our Group’s hospitality brands into Europe and beyond. This is a strategic move that underscores our long-term vision to grow Al Habtoor Group’s global footprint and bring our legacy of excellence to new markets.”
He added: “For over five decades, we have built more than just businesses – we have created institutions that set new standards. The launch of Al Habtoor Palace Budapest is a testament to our commitment to pioneering Arab excellence on the world stage. This is just the beginning as we continue to explore opportunities for further investment and expansion in Budapest and beyond.”
“Al Habtoor Palace Budapest is a milestone in the evolution of our hospitality arm, a reflection of our belief in growth, innovation and luxury without compromise. It is the dawn of a new era for Habtoor Hospitality and I look forward to seeing our vision take shape in the years to come.”
Mr. Mohammed Al Habtoor, Vice-Chairman & CEO of Al Habtoor Group remarked: “Al Habtoor Palace Budapest is more than just a luxury hotel – it represents a new standard of hospitality, blending the finest elements of our Dubai-born heritage with the storied charm of Budapest.”
“Our mission has always been to deliver exceptional experiences, and with this launch, we are bringing the renowned warmth and service of Al Habtoor Hospitality from Dubai to Europe. This is a defining moment for our hospitality division as we introduce a brand that embodies personalized service, world-class amenities and a commitment to excellence.”
“We are thrilled to welcome our guests to experience the pinnacle of luxury at Al Habtoor Palace Budapest.”
A Unique Blend of Culture and Hospitality
Nestled in one of Budapest’s most prestigious squares, Al Habtoor Palace Budapest is a masterpiece of early 20th-century architecture that now stands as a symbol of timeless luxury reimagined for the modern era. The property’s design seamlessly blends sophisticated European grandeur with contemporary Arabian opulence, offering guests a truly distinctive and refined experience.
Preferred Hotels & Resorts Partnership
In a move that further solidifies its position as a world-class luxury destination, Al Habtoor Palace Budapest has announced that it is officially joining Preferred Hotels & Resorts’ Legend Collection – the highest tier in the brand’s portfolio, which features some of the most iconic and sought-after independent hotels globally. This exclusive partnership grants guests access to the ‘I Prefer Hotel Rewards’ program, the world’s largest loyalty program for independent hotels, allowing them to enjoy exclusive member benefits, upgrades and VIP services at Preferred Hotels & Resorts properties worldwide.
Mr. Rahim Abu Omar, General Manager of Al Habtoor Palace Budapest commented: “Becoming part of Preferred Hotels & Resorts’ Legend Collection is a testament to the unparalleled quality and experience we offer at Al Habtoor Palace Budapest. This partnership allows us to reach discerning travelers who seek the highest standards of luxury and personalized service. We are proud to join this distinguished collection and look forward to welcoming global travelers to experience the sophistication and warmth that define our brand.”
“We are honoured to welcome Al Habtoor Palace Budapest as the newest member of Preferred Hotels & Resorts’ esteemed Legend Collection, following the inclusion of its sister property Al Habtoor Palace Dubai last October,” said Mr. Lindsey Ueberroth, CEO of Preferred Hotels & Resorts. “This marks the continuation of a successful partnership united by our shared passion for creating extraordinary, independent hospitality experiences.”
Ms. Brenda Collin, Executive Vice President of Europe for Preferred Hotels & Resorts, added:“This partnership further strengthens our expansion in Central Europe, seamlessly blending the region’s rich heritage with the world-class service of Al Habtoor Group, setting a new standard of luxury. Al Habtoor Palace Budapest is a valuable addition to our global portfolio, elevating the travel experience for discerning guests around the world.”
A Benchmark for Luxury Hospitality in Budapest
With Budapest’s growing reputation as a luxury travel destination, Al Habtoor Group has identified the city as the ideal gateway for expanding its ultra-luxury brand into Europe. The Group has been investing in Hungary since 2012, making it one of the largest Arab and foreign investor groups in the country. Al Habtoor Palace Budapest distinguishes itself through:
· Personalized luxury – featuring bespoke butler service, curated guest experiences, and unparalleled hospitality.
· Culinary excellence – the signature Ottimo Restaurant combines Arabic and Italian cuisine with international fine dining.
· Unrivalled guest benefits – guests can enjoy exclusive promotions at both Al Habtoor Palace Budapest and Al Habtoor Palace in Dubai, ensuring a seamless global luxury experience.
With this expansion, Al Habtoor Group is redefining what it means to stay in Budapest, introducing a transformative hospitality experience that celebrates both heritage and modern luxury.
About Al Habtoor Group
Founded in 1970 by Khalaf Ahmad Al Habtoor, Al Habtoor Group is one of the most prominent and diversified business conglomerates in the Middle East, with interests spanning hospitality, real estate, automotive, education, and publishing. The Group is renowned for developing landmark projects such as Al Habtoor City, Al Habtoor Polo Resort, and Habtoor Grand Resort in Dubai. With a legacy of pioneering excellence, Al Habtoor Group continues to expand its global presence, bringing its visionary approach and unique hospitality standards to new international markets.
About Preferred Hotels & Resorts’ Legend Collection
Al Habtoor Palace Budapest is a member of the Preferred Hotels & Resorts’ Legend Collection, the ultimate portfolio of exceptional properties in the world’s most remarkable destinations. Imbued with global elegance and cultural sophistication, the singular properties in this collection feature exquisite accommodations, stellar and intuitive personal service, renowned dining and exceptional spas, setting the stage for the most unforgettable experiences. All guests of Al Habtoor Palace Budapest are eligible to enrol in the ‘I Prefer Hotel Rewards program, which extends points redeemable for cash-value reward certificates, elite status, and other special benefits upon eligible stays at nearly 600 participating properties worldwide. For reservations and more information about Preferred Hotels & Resorts visit www.PreferredHotels.com
An Exciting Future Ahead
As part of its global expansion strategy, Al Habtoor Group has ambitious plans to continue introducing its hospitality brand into key international markets. The launch of Al Habtoor Palace Budapest is a flagship moment that sets the stage for further growth in Europe and beyond.
With Al Habtoor Palace Budapest now welcoming guests, the Group invites travelers from all over the world to experience luxury at its finest in the heart of one of Europe’s most vibrant cities.
Source: Al Habtoor Palace Budapest
Photos by Al Habtoor Palace Budapest and DPA
